MAC VIVAGLAM, 2025
Videographer, Video Editor
Shot on Sony a7ii, Panasonic Full HD camera
CONCEPT
A cinematic fashion film celebrating the power of red lipstick. Set in Lincoln Square, NYC, it follows a mysterious, effortlessly chic woman. She strides through the city, exuding confidence, beauty, and unapologetic self-expression.
CREATIVE DIRECTION
✦ Mood: High fashion, editorial, NYC street energy, contrasts (bold red lips against a muted cityscape)
✦ Aesthetic Influences: 90s MAC ads, brutalism
✦ Techniques: Editorial-style framing, close-up shots, motion-driven storytelling, color grading, vintage film grain
✦ Aesthetic Influences: 90s MAC ads, brutalism
✦ Techniques: Editorial-style framing, close-up shots, motion-driven storytelling, color grading, vintage film grain
MOODBOARD
BEFORE & AFTER
I transformed raw LOG footage with color grading in DaVinci Resolve, removed unwanted object (neon green cone) in After Effects, and added text to refine the visual narrative.
I converted raw LOG footage into vintage film using my personal collection of layers, grains, scratches, and frames, with color grading done in DaVinci Resolve to achieve an authentic, textured look.
Stills from the raw footage.
KEY TAKEAWAYS
✦ Blending Classic & Modern Aesthetics – Combined high-fashion elegance with vintage film textures.
✦ Advanced Post-Production Techniques – Applied color grading, object removal, and custom film overlays to refine the final look.
✦ Narrative Through Visuals – Used motion, composition, and editing to convey confidence, power, and self-expression.
✦ Creative Problem-Solving – Removed distractions and enhanced key elements to maintain a clean, cinematic frame.
✦ Portfolio Expansion – Showcased my ability to execute full creative direction, from concept to final delivery.
✦ Advanced Post-Production Techniques – Applied color grading, object removal, and custom film overlays to refine the final look.
✦ Narrative Through Visuals – Used motion, composition, and editing to convey confidence, power, and self-expression.
✦ Creative Problem-Solving – Removed distractions and enhanced key elements to maintain a clean, cinematic frame.
✦ Portfolio Expansion – Showcased my ability to execute full creative direction, from concept to final delivery.